Pepsi NFL 2021MExico

Pepsi Mexico Design Team partnered with the NFL to create an inspired collection of limited-edition cans celebrating four of Mexico’s most beloved football teams: the Raiders, Steelers, Cowboys and Patriots. Each distinctive can features a player in action—a receiver, kicker, runner, or quarterback in the team’s signature uniform and colors.

INSTAGRAM CAROUSEL_r2 copy.png

My Role :  Illustration

  • Establish design, style direction

  • Collaboration with LATAM team

Art Direction : PepsiCo LATAM

Design Study
Early design sketch of athletes in various poses to capture the dynamic essence in action.

NFLGifSmall.gif