Naatu

The Brief:
Develop a new packaging SKU for Naatu, a concept project built around an illustration-led visual language.
My Role:
Development of a distinctive illustration style that balances abstract forms with vibrant color, creating a tasteful yet refined visual language for the packaging.

Brand Direction & Typography
Senior Director : Marco Escalante

My Role : illustration
The illustrations were inspired by abstracting the ingredients into simple, expressive forms.
This approach transforms the ingredients into visual characters within the packaging system, giving the product a sense of ownability while maintaining a contemporary aesthetic.

Mechanicals (FPO) & Prototypes