My Role :  Art Direction / Illustration / Rendering

• Establish art direction for healthy snacking

• Illustrating ingredients

• Collaboration with brand team

• Promotional photoshoot

• In-store Research

PepsiCo Design Team
1 Director
1 Senior Manager (Typography)
1 Senior Manager (Brand Team)
1 Associate Designer (Brand Team)

Cross-functional Teams
Production (food safe packaging)

Imperfect Celebration of Ingredients
Illustration style that is eye catching; including the use of texture and warmth that feels healthy, friendly and crunchy

Packaging Prototype
Food safe packaging control to making sure the vibrancy of the design are being translated from screen to print

Social Media Photoshoot
In-house studio photoshoot to elevate the brand with ‘different ways to eat the snack’ and to visually tell the ingredient story

In-Store Research
Packaging research placed alongside competitive products in stores

Branded Swag Giveaways
Swags including custom pins, sticker sets and tote bags for in-store sampling participants