DORITOS x Cyberpunk Influencer Kit

The Challenge:
A proposed collaboration between CD Projekt Red and Doritos to celebrate the launch of CyberPunk 2077, the most anticipated game of the decade. Our challenge was to envision: "What will Doritos look and feel like in 2077 in Night City?"

My Role :  Concept Development / Research / Structural Packaging / Brand

• Generate design concepts

• Establish art direction for Doritos x Cyberpunk

• Prototyping, physical mock up

• Assist cross-functional collaboration

• Collaboration with brand team

PepsiCo Design Team
1 Head of Design
1 Director
1 Senior Manager
Doritos Brand Team

Cross-functional Teams
Rendering: Keyshot Studio
Model Prototyper

Design Ideation
Diving deep into the game to understand the cyberpunk aesthetic and its “neon light” elements while incorporating the influencer engagement from pre-delivery all the way to sharing through social media.

Press Images
The light sequence is programmed to “glitch” and cycle between red and blue, the iconic colors of Cyberpunk and Doritos.

Activation

The Fuel Cell received strong coverage on social media, for a gaming equity based influencer kit, receiving with over 150 MM + impressions, and in particular Forbes declared it the best influencer kit they had ever received.