DORITOS Tangy Pickle
The Challenge:
Design an influencer kit to bring back a popular flavor that first made their debut in June 2020 as a limited-time launch, exclusively on snack.com
My Role : Concept Development / Brand Direction / Graphic design
Generate design concepts
Establish art direction for retro theme
Assist cross-functional collaboration
Graphic collaboration with brand team
PepsiCo Design Team
1 Head of Design
1 Director
1 Senior Manager
Doritos Brand Team
Cross-functional Teams
Rendering: Keyshot Studio
Model Prototyper
Design Inspiration: The color scheme was inspired by late 80s and early 90s new wave colors. The Boombox and accessories were inspired by New York City’s street culture during that era, and it links to the brand’s deep cultural connection with music.
Pattern and Graphic: To emphasize on the theme, we brought back the 90s Doritos logo and the iconic Memphis style.
Influencer Kit: featuring a bag of Doritos Tangy Pickle in retro packaging, Bluetooth speaker to blast music, and 90s-themed swag.
