Doritos Blazin’ buffalo ranch

The Challenge:
Create an immersive and tangible experience that exemplifies the flavor profile of Doritos’ Blazin’ Buffalo Ranch to delight and inspire our influencers to share across their social media platforms.

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My Role :  Illustration / Brand / Structural Packaging

  • Establish art direction

  • Prototyping, physical mock up

  • Facilitate cross-functional collaboration

  • Social Media strategy

PepsiCo Design Team
1 Head of Design
1 Director
1 Senior Manager
1 Senior Brand Designer

Cross-functional Teams
Rendering: Keyshot Studio
Prototyper (Bag, Box, Buckle)
Website Development
AR Filter

Concept sketch and refinement.

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The Legend of Buffalo Bo
The story unfolds through the elements of the kit as they are unboxed. Each element adds to the overall cohesive story and increasingly delights the influencer as each is discovered. A physical custom belt and buckle of Buffalo Bo is engineered to wrap over the main pack.

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The Blazin’ Buffalo Ranch Campaign
Campaign including promotional video, exclusive giveaways and Instagram face filter for audiences to participate.

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Blazin Buffalo AR Face Filter for IG
Face filter developed for Doritos’ give away campaign.

Exclusive Giveaways
Custom pins and sticker sets are designed to giveaway for social media participants.

Unfolding The Full Buffalo & Ranch Experience

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Social Media Response
We brought the Blazin' Buffalo Ranch Doritos flavor to life in an influencer kit that embodies the cowboy lifestyle and would feel right at home on the ranch.

Available at Snacks.com

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